Friday, October 16, 2009

Storytelling Promos Coming Monday

CBS 2 News will "launch a powerful series of on-air spots pitching its correspondents as storytellers" Monday, according to the Daily News. Jennifer McLogan, Pablo Guzman and Jennifer McLogan will be seen in the "first wave." In one, McLogan speaks of covering the 1996 crash of TWA Flight 800:
"I reported on the story, every day for two months. It was a very sad day, and it was hard to report, but that's my job, and it's a day I'll never forget."
Columnist Richard Huff says the promo "is poignant without being cheesy."

This might be the first time the station has given a newspaper a heads-up about a campaign before it began airing. It's also interesting that Jennifer McLogan, who has been with the station since 1993 and originally joined in 1982, is featured in her own promo as she is almost always left out of such spots.

(Photo from the Daily News.)

No comments: