Wednesday, June 13, 2001

New Promos and a New Partner

Today CBS 2 started airing a new 30-second promo with Ernie Anastos explaining the CBS 2 Information Network. In it he moves around the partners' logos with his hands and says, "A lot of people have asked me, 'What is this CBS 2 Information Network?' Let me show you. Of course, it all starts with local news. Then, we add out partners. 10 separate newsrooms, all reporting on the stories they know best. Financial news. Health news. Music. Entertainment. You name it. It means that, now, New York's most informed sources come together in every CBS 2 newscast. See what's new in local news on the CBS 2 Information Network." One of the parters in the promo is New York Magazine, which appears to have recently joined the CBS 2 Information Network. There's another promo advertising a "Summer Fun" segment Friday on CBS 2 First News at 4:00 and CBS 2 Nightcast at 11:00, in partnership with New York Magazine.

There are at least three more new 5-second promos that began airing at the end of last week. In one, Ernie Anastos says, "See what's new in local news on the CBS 2 Information Network." Under his name it says "4, 5, & 11" when Ernie does the 4:00, 6:00, and 11:00 newscasts (not the 5:00). In another, Angela Rae says, "The CBS 2 Information Network. Nobody has our sources". And, Dana Tyler says, "Local news is just the beginning on the CBS 2 Information Network."

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